CHECKLIST: MARKETING BUDGET
- Google/Bing Adwordsand search engine optimization (SEO)
- Grand opening costs
- Signage
- Print advertisement
- Production of brochures, letterhead, forms, business cards
- Promotional items printed with the property name or logo
- Postage for direct mailings
- Public relation events
- Leading teams/leasing bonuses
- Social activities
- Resident retention and appreciation events
- Resident newsletters
