- Demographics
- Population size
- Density
- Education
- Occupation
- Income
- Spending habits
In addition to examining current population data, site managers should analyzer population growth to determine the area’s future needs. Population growth projections are based on the assumption that established patterns will continue from year to year. However, many factors besides normal increases on growth must be considered. New industries or new schools and colleges may stimulate growth, but a factory shutdown or economic setback may lead to a decline.